Why Hire A Professional Photographer

July 18, 2010 by Chico Photography

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Why Hire A Professional Photographer


Photography is not just an important element of real estate marketing; itís fast becoming the most essential one. More than 80% of todayís house-hunters use the internet to research properties, and these prospective buyers rank photography as the most important tool in searching for a home online. Many agents are content to take a few pictures with a point-and-click camera. Unfortunately, due to their limitations, these cameras are often incapable of capturing the true nature of a property. Spacious rooms become small, dark and uninviting; windows with jaw-dropping views become walls of white light; stunning architecture warps into strange and unappealing angles.

Great photography can draw a buyer in. Bad photography can turn them away. A professional photographer has the skill to show a property at its very best. Our passion is to ensure these spaces look as beautiful in print as they do in real life.
The benefits of professional real estate photography are numerous:

Generate Leads

Online listings with professional photography generate an average of 61% more page views than their point-and-click counterparts.

Sell More Consistently

Homes priced above $200,000 are more likely to sell when their listings feature professional photography.

Command Higher Prices

In 2010, a brokerage called Redfin surveyed MLS systems around the U.S. and discovered that listings with professional photography sold for higher prices than their counterparts. On the low end ($200k to $300k asking price) these listings sold for an average of $935 more. On the high end ($1m and above) the average increase was $116K. Listings in-between these extremes typically saw an increase of $5,000-$20,000. Even on listings with lower asking prices the financial benefit outweighs the cost of hiring a professional photographer!

Impress Current Clients

Your clients want to know their listing is in good hands. High quality photography shows them youíre committed to the exceptional presentation of their property.

Attract New Clients

Beautiful photography is an excellent way for an agent to showcase their professionalism and marketing savvy, and it gives them an impressive portfolio with which to attract potential clients.

2 comments

  1. Mike says:

    I am a Realtor and I usually take my own photos. My seller insisted I have professional photos done for the property. After looking at what I did and what they did.... It is night and day

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